About Project

Cadbury Nigeria launched its Cocoa Beverage Brand Bournvita in 1965 and it has grown into a household name over the years. Bournvita has a bundle of essential nutrients and is currently the only Cocoa Beverage brand in Nigeria that comprises of 16 vitamins and minerals, making it very rich.

Cadbury Nigeria reformulated Bournvita to ensure it continues to deliver a much more appealing taste and renovated the packaging to increase brand appeal and engage consumers intellectually and visually.

To make consumers experience the New reformulated Bournvita, Cadbury Nigeria engaged the specialised expertise of the highly skilled team at TargetMax Experiential Marketing Agency to ·create awareness of the new Bournvita across different touchpoints and execute its an innovative wet sampling activation.

Project Execution Dates:
October 15 – December 3, 2024

What We Achieved

We consider ourselves an integral extension of our client’s team, approaching every project with unwavering passion, relentless determination, and meticulous attention to every detail of the brief. Our close collaboration has consistently delivered exceptional results that have exceeded our client’s expectations.

  • Agency achieved 100% of Wet Sampling Target.
  • We created awareness at the different touchpoints for the New Cadbury Bournvita.
  • We increased trial of the new Cadbury Bournvita by sampling specially and hygienically prepared chilled wet Bournvita to the core target.
  • We increased sales of the New Cadbury Bournvita.