A highly experienced marketing professional with 20 years core brand management experience spanning strategic business planning and execution, brand communication development, new product development covering innovation and renovation projects.
Aderonke has worked in leading multinational companies like Cadbury Nigeria Plc (Mondelez), FrieslandCampina Wamco and Kimberly Clark where she led the development of regional marketing strategies for Huggies in West, East and Central Africa (WECA).
She was also responsible for overseeing the effective executions of these strategies brand in Nigeria and sub-Sahara Africa.
Aderonke also did the total relaunch of Three crowns milk in 2010 which reversed the brand decline and placed Three Crowns on a strong growth path since then. The relaunch also repositioned Three crowns as a healthy low-fat option instead of a flanker brand for Peak.
Aderonke won a Performance Award in Cadbury and has several recognitions for being an Achiever. She is passionate about building and transforming brands, developing compelling brand communications, leveraging digital trends to increase brand relevance online and offline, delivering profitable P & L for brands and category, using market research data to consistently deliver meaningful insights and launch game changing innovations.
Aderonke has a Diploma in Marketing from the Nigerian Institute of Marketing
B.Sc. (Agricultural Extension Services) from the University of Ibadan
MBA International Business Management from Lagos State University
She attended Senior Management Programme (SMP) from Lagos Business School (LBS)
She has also attended several brand building and leadership capabilities trainings and seminars locally and abroad including Leading Digital Marketing Strategy programme from INSEAD Business School
She is a member of Nigerian Institute of Marketing (NIMN) and Advertising Practitioners Council of Nigeria (APCON)
Her hobbies include Reading, Mentoring and Travelling
