Experiential Marketing

Shopper Marketing

Are you planning to drive sales of your product at the point of purchase (POP)? Our expert brand management and sales consultants know that brands spend huge budget on advertising and product development but if products do not get picked at the point of purchase, then the battle is lost.

At TargetMax, our sales and brand management experts have deep understanding of the customer, the different sales channels and the shopper (who may not be the consumer), and based on relevant customer and shopper insights, we develop value propositions that will encourage our clients customers to stock up and shoppers to buy.

The effective shopper marketing initiatives we implement instore directly influence shopper behavior and drive preference for our clients brands at the point of purchase (POP).

Our Shopper Marketing Services Include:

Managing the display of our clients brands to make their brands stand out on the shelf.
Carrying out instore brand education to communicate core brand benefits to shoppers and encourage competitive switch
at the point of purchase (POP).
Carrying out product sampling to encourage trial.
Carrying out Instore promos and discounts to give shoppers tangible reasons to buy.

Event Management

Are you planning to do a corporate event? At TargetMax, we apply our project management skills to the creation and execution of our clients events. We work with our clients budgets and timelines to create a world class event.

The events we create and execute build a positive image for the overall company and the brand in particular. We ensure successful management of our clients events from planning through to execution and carry out the post-event evaluation.

Our Event Management Services Include:

Product Launch Events.
Brand or Company Events.
Seminars and Conferences Management.
Trade fairs Participation Management.

Brand Activation

Are you planning to do a brand activation? Then TargetMax is the right agency for you. We do not just execute, but we do it strategically to deliver your brand or business objectives, increase consumers positive perception of your brand or business and trigger sales beyond the activation period.

We develop and execute impactful brand activations to create awareness for a new product, encourage consumers to try a new product or experience a service in an interactive and engaging way below the line.

Our Brand Activation Services Include:

Neighborhood and Market Activations.
Campus Activations.
Product Sampling

Corporate Training

Want to build your in house sales and marketing expertise? At TargetMax, we offer outstanding marketing and sales capabilities training to brand team, sales team and business managers to improve their competencies and personal performance. We understand that overall business or brand performance is dependent on individual performance and contributions.

Our Corporate Training Services Include:

Brand strategy and Planning Training.
Brand Communication Development Training.
Sales Strategy and Planning Training.
Digital Strategy and Planning Training.

Business Advisory

Looking to grow your brand or business on limited budget? At TargetMax our expert consultants understand that for brands and businesses to thrive, they need to remain relevant to their consumers or customers. Our experts will do a thorough market assessment of clients business to ensure the strategies and plans they develop are grounded on market place realities to meet consumer needs.

Our Business Advisory Services Include:

Strategic Business Plan development.
Annual Brand Plan development.
New Product development.
Corporate Branding

Digital Marketing

Seeking to use digital marketing to drive your business growth or brand awareness, conversion and retention in a cost-effective and measurable way? This is where a digital marketing consultant from TargetMax can help.

As consumers and customers increasingly turn online, businesses need to integrate digital marketing into their business or brand strategy and plan to interact and engage with their targeted audience in real time We leverage digital media to promote our clients business online.

Our Digital Marketing Services Include:

Digital Strategy and Plan Development
Social Media Marketing
Paid Search or Pay Per Click (PPC) Advertising.
Google Analytics & Conversion.

Chris Omogiade

Chris is an experienced Project Manager with over 10 years’ experience in below the line Activation. Chris has worked as Team Leader and Supervisor on several activation projects for different companies including Guinness Nigeria Plc, Promasidor, Hyatt, Unilever, Mouka Limited etc.

Some of the specific projects he worked on include the following:

Dettol School Handwash activation – educating primary school kids on the importance of washing their hands regularly with Dettol soap to prevent diseases and collecting data on the different kinds of soaps used by the kids
Close Up toothpaste Campus Activation – Educating students about oral hygiene and the importance of brushing teeth morning and night with close-up toothpaste
So Klin market activation
Bacardi, Diageo IPS; Red label, Johnnie Walker, Smirnoff X1 Vodka off and on-trade activation
Molfix diapers neighbourhood and open market activation
Mouka foam wake up to feeling good activation
Ongacious seasoning cube retailer activation

Kenneth Ihedioha

Ken Ihedioha has a very extensive and hands-on experience in Sales and distribution Management spanning over 25 years within multinational environments

His sales career has traversed some of the major sales regions within FrieslandCampina (WAMCO) Nig. Plc, as well as Dangote Cement Plc where he headed many regional teams, engaged in project start-ups as well as pioneered Route-to-Market strategies (RTM).

He also has an initial exposure to Journalism/Public Relations practice.

Ken holds B.Sc (Food Science); M.Sc (Marketing-Public Relations);MBA (Marketing) degrees and has attended Executive Development Programmes at Wits Business School, Johannesburg; Manchester Business School ,UK; Harvard Business School, Boston, USA and The Strategic Value of Customer Relationships (The Wharton School – University of Pennsylvannia, . He was also a participant at the British Council-sponsored InterAction Leadership Programme and the Africa Leadership Forum, Ghana.

His hobbies include Travelling, Writing and Arts collection.

Benjamin Osho

Benjamin is a finance and risk professional with over 20 years in the financial service industry

He has an extensive experience in deal structuring across multiple industries, policy development, process development and improvement and portfolio management

An adaptive and transformational leader with good relationship and leadership skills.

Benjamin holds a BSc and MSc in Agricultural Economics from the University of Ibadan

Michael Olusogbon – Operations Manager

Michael has over 18 years’ experience in below the line marketing with 6 of those years as Operations Manager.

He has worked as part of teams that have executed successful major brand campaigns and activations for brands such as P&G, Airtel, LaCasera, SABMiller, Nasco, Pepsi, Diageo, Coca-Cola, Reckitt Benckiser, and Guinness, from operations strategy development to Execution, monitoring and evaluation.

Aderonke Osho

A highly experienced marketing professional with 20 years core brand management experience spanning strategic business planning and execution, brand communication development, new product development covering innovation and renovation projects.

Aderonke has worked in leading multinational companies like Cadbury Nigeria Plc (Mondelez), FrieslandCampina Wamco and Kimberly Clark where she led the development of regional marketing strategies for Huggies in West, East and Central Africa (WECA).

She was also responsible for overseeing the effective executions of these strategies brand in Nigeria and sub-Sahara Africa.

Aderonke also did the total relaunch of Three crowns milk in 2010 which reversed the brand decline and placed Three Crowns on a strong growth path since then. The relaunch also repositioned Three crowns as a healthy low-fat option instead of a flanker brand for Peak.

Aderonke won a Performance Award in Cadbury and has several recognitions for being an Achiever. She is passionate about building and transforming brands, developing compelling brand communications, leveraging digital trends to increase brand relevance online and offline, delivering profitable P & L for brands and category, using market research data to consistently deliver meaningful insights and launch game changing innovations.

Aderonke has a Diploma in Marketing from the Nigerian Institute of Marketing

B.Sc. (Agricultural Extension Services) from the University of Ibadan

MBA International Business Management from Lagos State University

She attended Senior Management Programme (SMP) from Lagos Business School (LBS)

She has also attended several brand building and leadership capabilities trainings and seminars locally and abroad including Leading Digital Marketing Strategy programme from INSEAD Business School

She is a member of Nigerian Institute of Marketing (NIMN) and Advertising Practitioners Council of Nigeria (APCON)

Her hobbies include Reading, Mentoring and Travelling

Experiential Marketing