About Project

Cadbury Nigeria Plc, a leader in the FMCG industry carried out another exciting and rewarding activation tagged “Cadbury Candies Shoppers Delight promotion II” to appreciate its loyal consumers and bring on board new users.

This time around, it was bigger and better with in-store coupons that shoppers can use for free shopping. This extraordinary shopper activation and engagement spanned the entire nation and made shoppers happy and satisfied.

From the 5th of October to the 10th of December, 2023, TargetMax embarked on an exciting journey nationwide to thrill Cadbury Candies shoppers, creating wow moments across the nation.

The project objectives are:

  1. Increase Brand Awareness: Elevate brand visibility and communicate the superior benefits of Cadbury’s delightful range of TomTom FreshLime, Cadbury Buttermint, Coffee, and Caramel candies to shoppers in-store.
  2. Deliver part of Q4 volumes through Cadbury Candies Shoppers Delight Promo

What We Delivered

Our collaboration with Cadbury Nigeria Plc produced remarkable outcomes and solidified the brand’s foothold in the market.

    1. Increased Brand Awareness:  Through ingenious marketing strategies, we captivated the attention of shoppers, engraving Cadbury’s delectable offerings into their consciousness.
    2. Expanded Consumer Base:  The campaign not only strengthened the bond with existing consumers but also welcomed a wave of new users seeking the taste of excellence taste of Cadbury candies.
    3. Incremental Sales:  TargetMax surpassed the Client’s Sales target for the promo !!!!!
    4. Optimized Store Displays: In tandem with Cadbury’s vision, we meticulously produced and installed sturdy, purpose-built Gondolas in participating stores, ensuring an appealing and functional display space.