About Project
Step into a world of confectionery enchantment as Cadbury Nigeria Plc, a leader in the FMCG industry, joined hands with the innovative prowess of TargetMax Agency.
Together, we orchestrated an exhilarating reward experience for loyal consumers and shoppers through the “Cadbury Shoppers’ Delight Promo” an extraordinary journey that spanned the entire nation.
From the 12th of May to the 9th of July, 2023, we embarked on an exciting journey that captivated taste buds and hearts alike, igniting a frenzy of excitement from Lagos to Kano, and everywhere in between. This wasn’t just a promotion – it was a celebration of life’s sweet moments, infused with the unique magic of Cadbury Plc.
The project objectives are:
- Increase Brand Awareness: Elevate the visibility of Cadbury’s delightful range including TomTom Fresh Lime, Cadbury Buttermint, Coffee, and Caramel candies.
- Deliver part of Q2 volumes via Combo Sales & Instant Reward: Unite the allure of the brands through strategic combo sales while delighting loyal consumers with instant rewards.
What We Delivered
Our collaboration with Cadbury Nigeria Plc produced remarkable outcomes and solidified the brand’s foothold in the market.
- Increased Brand Awareness: Through ingenious marketing strategies, we captivated the attention of shoppers, engraving Cadbury’s delectable offerings into their consciousness.
- Expanded Consumer Base: The campaign not only strengthened the bond with existing patrons but also welcomed a wave of new users seeking the taste of Cadbury’s excellence.
- Incremental Sales: Our tailored approach led to a significant upswing in sales, indicating the resonance of Cadbury’s candies with consumers.
- Optimized Store Displays: In tandem with Cadbury’s vision, we meticulously produced and installed sturdy, purpose-built Gondolas in participating stores, ensuring an appealing and functional display space.
