About Project
Cadbury Nigeria Plc. selected TargetMax Agency to execute their special Christmas event tagged “Cadbury Christmas Celebration Campaign” in 70 Modern Trade and Supermarkets pan Nigeria from Thursday, November 3, 2002, to Thursday, January 5, 2023.
The Campaign has two legs:
- Point of Sale materials (POSMs) production, deployment, and Installation
- Encourage Shoppers to share warmth with family and friends this season with Nutritious Cadbury brands on the shelf or in the Cadbury Celebration Gift boxes.
What We Achieved
- Execution Excellence: The agency effectively and efficiently produced, deployed, and installed high-quality and durable POSMs in selected outlets ahead of the agreed delivery date consequently exceeding the client’s expectations.
- Increased Shopper Awareness and Engagement: Agency’s well-trained and dedicated promoters successfully connected shoppers with the Cadbury Celebration box and other Cadbury brands on the shelf and encouraged shoppers to make immediate purchases.
- Increased Offtake: Cadbury Celebration boxes and other Cadbury brand purchases significantly increased week-on-
week throughout the 9-week Instore Engagement period. - Repeat Purchase: Promoters engaged shoppers with the functional and emotional benefits of Cadbury brands and
these satisfied shoppers came back to make repeat purchases during the 9-week period.
We are happy to be the Agency that brought this exciting and rewarding campaign to life in key outlets pan Nigeria.
TargetMax Connecting audiences to brands and driving profitable growth!
