About Project
Cadbury partnered with TargetMax to activate the brand at Creators Nexus, engaging more than 3,000 creators and influencers across a multi-day event. The objective was to create an immersive brand experience that would capture attention, build emotional affinity, and inspire authentic, organic content creation.
What We Achieved/Delivered
TargetMax designed and executed a premium experiential activation that transformed product sampling into a memorable
brand encounter.
- Soft Mode Lounge: We created a warm, multi-sensory lounge experience that offered creators a comfortable retreat while showcasing Cadbury Hot Chocolate in a way that encouraged relaxation, connection, and content creation.
- Premium Large-Scale Sampling: More than 3,000 attendees experienced Cadbury Hot Chocolate through a thoughtfully curated sampling programme that reflected the brand’s premium positioning.
- Content-Friendly Experience: We designed and installed a visually engaging, creator-first booth with highly shareable touchpoints that encouraged attendees to capture and publish authentic content throughout the event.
- Meaningful Brand Engagement: Every interaction was designed to deepen emotional connection with the brand, drive first-time product discovery, and create memorable experiences that extended well beyond the event itself.
- Organic Social Amplification: By creating moments worth sharing, the activation generated authentic user-generated content and expanded Cadbury’s reach through creators’ own social platforms.
