About Project
Japan Tobacco International (JTI) is the #2 tobacco company in the world and a member of the Japan Tobacco Group of Companies. Its portfolio of brands in Nigeria includes LD Blue. JTI engaged the professional services of TargetMax Agency to execute the following
initiatives with 100% adherence to national tobacco regulations:
- LD Blue Retail Engagement: Driving brand awareness at retail (groceries, tabletops, kiosks).
- Consumer Engagement: Promoting brand awareness, trials, and sales among consenting adult smokers in the Horeca.
Project Execution Dates:
Phase 1: July 24 – August 17, 2024
Locations: Kogi, Kwara, Ogun, Ekiti, and Ibadan.
Phase 2: October 24 – November 24, 2024
Locations: Lagos, Niger, Abuja, Enugu, Ebonyi, Nasarawa, and Benue.
What We Achieved
We see ourselves as an extension of our client’s team, executing all our projects with passion, determination, and attention to every minute detail of the client’s brief. Our collaboration has resulted in amazing outcomes that pleased our client.
- Agency delivered 100% Engagement results at both Retail and Horeca.
- The Effective Engagement resulted in increased customer loyalty and Sales.
- The agency also provided useful and relevant feedback on retailer and consumer engagement to drive business growth.
