About Project

JTI approached us to create a Sterling Green employee launch event that would not only introduce their new product but also engage their team and build excitement. The goal was to create an experience where employees didn’t just attend – they played a key role in unveiling the new product. Alongside this, we were asked to develop creative launch materials, including a product mockup to educate the team on the product’s features and unique selling points and to spark real excitement about the brand. Our team at TargetMax developed the creative idea, designed the event experience, and managed everything from concept to execution, turning it into a standout moment that employees would remember.

What We Achieved

Here’s how we brought the vision to life and made the launch a memorable experience for everyone involved:

  • We developed the “London to Lagos” Big Idea, highlighting the brand’s UK roots and its introduction to the Lagos market.

  • We planned and delivered a memorable event where employees played an active role in the product unveiling.

  • The event atmosphere was elegant, with premium décor, high-quality drinks, and delicious canapés.

  • We brought the theme to life with standout branding elements like a London phone booth and branded tricycle.

  • We managed top-notch vendors for catering, drinks, lighting, entertainment, photography, and videography—ensuring every detail contributed to a high-impact experience.